Paths/Social Entrepreneurship: Building Ventures for Impact/Customer Discovery, Co-Design, and Experiments
Module 4.290 min

Experiment Design: Evidence Over Pilots

A pilot that can’t change your decision is performance art.

Learning Outcome

Design experiments that test ToC assumptions and generate decision-grade evidence.

Core Teachings

Key concepts with source texts

For each critical assumption: - Hypothesis (what must be true) - Metric (how you’ll know) - Test (smallest credible experiment) - Threshold (pass/fail or next step)

Practice This

Pick 3 assumptions and design 3 experiments with thresholds.

Study Materials

Primary sources with guided reading

Additional Resources

Lean Startup (concept reference)optional

Use the iteration mindset, but adapt for ethics and real-world constraints.

Reflection & Critical Thinking

Write your thoughts before revealing answers

Your Thoughts

Writing your thoughts first will deepen your understanding

AI Bridge Notes

Bridge notes help connect the resources and show how they relate to the learning outcome.

AI-generated notes synthesize the lesson outcome and resource summaries. Human-reviewed before publishing.

Knowledge CheckTest your understanding

What makes an experiment ‘decision-grade’?