Paths/Social Entrepreneurship: Building Ventures for Impact/Customer Discovery, Co-Design, and Experiments
Module 4.190 min

Discovery Interviews + Co-Design (Do Not Be Extractive)

The fastest way to build a useless solution is to interview only ‘friendly’ people.

Learning Outcome

Run ethical interviews, synthesize insights, and co-design with stakeholders—without tokenism.

Core Teachings

Key concepts with source texts

Rules: - Informed consent (plain language) - Compensate time where appropriate - Don’t promise outcomes you can’t deliver - Avoid trauma mining - Share back what you learned

Practice This

Write an interview script + consent note + compensation policy.

Study Materials

Primary sources with guided reading

Additional Resources

IDEO Design Kit (HCD methods)optional

Method bank for interviews, synthesis, and co-design workshops.

Reflection & Critical Thinking

Write your thoughts before revealing answers

Your Thoughts

Writing your thoughts first will deepen your understanding

AI Bridge Notes

Bridge notes help connect the resources and show how they relate to the learning outcome.

AI-generated notes synthesize the lesson outcome and resource summaries. Human-reviewed before publishing.

Knowledge CheckTest your understanding

A major ethical red flag in discovery is: