Social Business Model Canvas + Mission Lock
The fastest way to drift is to confuse who you serve with who pays you.
Draft a social business model that distinguishes beneficiaries, customers, and payers—and identify where mission drift could occur.
Core Teachings
Key concepts with source texts
In social ventures, the person who benefits is often not the one who pays. That creates both opportunity and ethical risk.
Write 3 versions of your model: (1) beneficiary pays, (2) third-party pays, (3) blended.
Study Materials
Primary sources with guided reading
Social Business Model Canvas (template)
Use any canvas template, but fill it with real assumptions, not slogans.
Additional Resources
Good reference on mission protection via governance/legal structure.
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Why is ‘beneficiary ≠ payer’ a big deal?