Unit Economics + Ethical Pricing
If the numbers don’t work, the mission becomes a hobby.
Model basic unit economics (CAC, LTV, gross margin) and design pricing that balances access and sustainability.
Core Teachings
Key concepts with source texts
Key: - CAC (customer acquisition cost) - Gross margin - Retention - LTV - Payback period
For social ventures, add: - Cost-to-serve per beneficiary - Subsidy per unit (who covers it?) - Impact per unit (what changes per unit delivered?)
Build a 1-page model: best case / base case / worst case.
Study Materials
Primary sources with guided reading
Additional Resources
Use as a practical reference for CAC/LTV thinking. Keep it simple.
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What’s a common failure mode in ethical pricing?